Who’s Who: Remembering Names and Faces

Forgive me of God of Blogs, it’s been over two months since my last posting.  Which is appalling when you consider that I have actual news!

I launched a new app on March 24th called ‘Who’s Who: Remembering Names and Faces.’ This app gives you several ways of adding photos, and several ways of drilling and recalling the names associated with them. Originally, I had the ability to share groups of photos with others through CloudKit, but Apple kept rejecting it, saying it’s against their privacy policy to share people’s photos. It was the killer feature of my app, as you could have all kinds of use cases for group leaders to collect and share group members photos. It’s still a cool app, but not the potential blockbuster I had envisioned.

As part of my marketing initiative, I did a press release through PRWeb since all the marketing books and blogs agree that is essential. It costs $159. I got 2 downloads from it.  But maybe it’ll drive SEO links for future searches for an app like mine.

I launched a Google Adwords campaign a week later. Since my app sells for $1.99, I put the max bid at $1 for a pay-per-click ad. The ad takes them directly to the itunes store for downloading the app. After a week, I have had 120 impressions, and 0 clicks. It has cost me nothing to be seen by people who are searching for my ‘long tail’ keyword phrases. I have had one download this last week.  Probably worthwhile but not the overwhelming success I was hoping for.

Meanwhile, I’ve been contacted by several companies wanting to promote my app for me. At this point, I’m reluctant to pour any more money into marketing, and will look for free ways to promote it.

My Rhythm ID app is downloading between 5-10 every day, but as an ad-supported app, it’s only generating about $10 a month in income. I’ve never done anything to promote it other than a Facebook and Google+ page that I post Memes to every month or so. It is discovered by people searching for the keywords in the app store. Although I’ve had several thousand downloads, and several dozen positive feedback emails, I have had exactly 0 reviews which I suspect would help it. I’m wondering if I shouldn’t focus more on this app, and see if I can get the ad-generated income up. Although it’s hard not to just start a new app!  I must learn some marketing that works if this app writing hobby that I love is ever going to be more than a hobby.

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